Méthos is a research & innovation consultancy driven by a commitment to strive for a better, more balanced and sustainable society. 

Méthos - About

Who we are

We are a team of sociologists and designers based in Paris and Brussels. We have spent the past decade observing and listening to societies, cultures, citizens and clients. With this knowledge in hand, we help organisations develop innovative strategies, services and policies.

Our expertise is grounded in social sciences. We leverage methods derived from ethnography, in-situ observation, design thinking, participation and collective intelligence.

Human Centric

Our approach helps our clients understand the world around us, make better decisions and prioritize them. People are at the heart of what we do because we are convinced that meaningful projects start with a clear understanding of what people need and feel.

Collaborative Approach

Most of our projects bring about change, which we navigate with our clients. We do so by sparking enthusiasm, creating momentum and empowering people. We work hand in hand to ensure that our clients own the project and reap its rewards.

our method

We believe in immersion, in-depth observation and collective intelligence to understand social phenomena and solve problems.


We use ethnography because it allows us to get as close as possible to the reality of human behaviour. Our method is inductive, inspired by the "Grounded Theory" in sociology. This means we don’t formulate hypotheses until we have spent enough time in the field, close to the situations we study and the people we work with. This is where we can fully understand what matters.


“Ethnography research yields rich forms of knowledge and understanding that can make a pivotal contribution to longer range strategic planning and near term tactical or operational activity.”

Ken Anderson, HBR March 2009.


We combine insights from social sciences, design thinking and participatory methods to build tangible solutions for our clients.

Each of our projects is tailored to the issue we are tackling. We approach new subjects with an open mind and fresh eyes even though most of our projects usually follow a similar sequence: from exploration to identifying opportunities to prototyping and development. The emphasis we place on each sequence might vary depending on our client's needs, the different sequences can also be activated separately based on their relevance for the projects. We then go as far as possible in the execution of the new scenarios and strategy.

We are fully invested in every one of our assignments, and always strive for durable solutions rather than quick fixes. That’s why we have built long-term relationships with most of our clients.